Swinton Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, such as:

Your Information Usage

Your personal information serves these key purposes:

• Service Provision (Contract Fulfillment):
  • Managing your car rental bookings and agreements effectively. Verifying identity to confirm compliance with rental policies. Streamlining the collection and return of vehicles for a smooth experience. Handling payment transactions, including deposits and any applicable charges.
• Customer Engagement (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
• Marketing Consent and Legitimate Interest:
  • We may send you promotional offers, newsletters, and service updates with your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website activity to refine user experience and site performance. Conducting research to improve our vehicle selection and service offerings.
• Regulatory Compliance for Car Hire Services:
  • Adhering to legal, regulatory, and tax obligations. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Car Hire Partnerships: Third-party companies assist us in delivering our services, including payment processors and IT support. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

At Swinton Car Hire, we prioritize the security of your personal information. We use a variety of technical and organizational safeguards, including encryption, access controls, and secure servers, to protect against unauthorized access and breaches. Regular security assessments are conducted to maintain our standards. However, it's important to acknowledge that no method of transmission or storage is entirely risk-free.

Data Storage Policy

Swinton retains your personal information only for the time required to achieve the purposes for which it was gathered. This includes compliance with legal, accounting, and reporting obligations. The duration for which we hold information varies based on its type and the specific context of its use.

Your Rights with Swinton

Your rights under UK data protection law

• Accessing Your Information: Obtain a copy of your personal information here.

Contact us to exercise your privacy rights.

Cookies and Tracking Data

Swinton's website utilizes cookies and similar technologies to improve your browsing experience, monitor site traffic, and customize content according to your preferences. You have the option to adjust your cookie settings directly through your browser. This allows you to control how your data is collected and used while interacting with our services.

Policy Changes

This Privacy Policy may be updated periodically to align with changes in our practices or legal obligations. Any revisions will be posted on this page, along with the updated date. We recommend that you review this policy regularly to stay informed about how we protect your information.

Contact Swinton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: